At this point, there is really an app for everyone (especially cat lovers it seems!). That said, a slight adjustment in strategy can be very meaningful in showing results at this early stage of the app economy.
Here are a few tips to augment your mobile app strategy. We would love to hear from you if you have found success with anything in particular or if you feel other tips should be added to this list.
There‘s reason to build a presence beyond iOS
Apple through iOS has done wonders to drop the barrier to develop and monetize mobile applications, and the hardware powering this platform is among the most profitable in the world. When smartphones are considered, the iPhone makes up 30% of the installed base in the US. A strategy that only focuses solely on the iPhone abandons 70% of the addressable market. … Read More




