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WE'RE POLAR

A TECHNOLOGY PROVIDER FOR BRANDED CONTENT

We partner with premium publishers by providing technology solutions to grow branded content revenue. Our Platform is designed exclusively to grow their direct-sold branded content business.


SHADES OF BRANDED CONTENT

Branded content in digital publishing is rapidly evolving. At the highest level, we define branded content as any content associated with a brand. Under this lense, premium publishers offer advertisers a wide spectrum of programs ranging from strictly editorial produced content to entirely custom created content experiences.

EDITORIAL SPONSORSHIP

This is editorial produced content – often sponsored by a brand – as part of an existing or future editorial calendar. In this scenario, the advertiser’s objective is to cultivate more brand awareness with journalistic content that is relevant to the publisher’s audience.

CUSTOM CONTENT

This is often publisher produced content, though almost always in partnership with an advertiser. The goal is to provide brands with a unique storyline, in the voice of the publisher, promoting specific product placements and messaging. Custom content is usually created with a separate studio or division, not with the editorial team.

PARTNER CONENT

Partner content is on the other end of the spectrum from editorial sponsorships. An advertiser’s objective with partner content is to leverage their existing content assets, often in the form of video, and effectively use a publisher’s audience as a distribution channel.


BRANDED CONTENT PLATFORM

Our platform has been designed and engineered to help premium publishers scale branded content revenue with distribution solutions across multiple channels. Our technology makes campaign setup workflows more efficient and provides deep insights and reporting capabilities.

DISTRIBUTION

Drive more views to branded content by promoting it across all of your onsite and offsite channels.

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MANAGEMENT

Make operations more efficient with performance optimization and workflow management.

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INSIGHTS

Prove branded content works with real-time insights into campaign and ad product performance.

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BLOG

Visit our blog!

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ABOUT POLAR

Since 2007, Polar has provided solutions for publishers. Back when reading news on your phone was an outlandish idea, we helped media giants pioneer the mobile content landscape and let them present rich storytelling experiences on any device their readers chose.

OUR MISSION

Polar’s technology helps premium publishers accelerate branded content revenue growth.

OUR OFFICES

TORONTO

610 - 156 Front St., W.
Toronto, Ontario M5J 2L6

NEW YORK

1140 Broadway, 5th Floor
New York City, New York 10001

LONDON

41 Corsham Street
London, UK N1 6DR

SYDNEY

L1-204 Clarence Street
Sydney, NSW 2000


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